SEO

A Good SEO Process: What is Expected from It?

The technical optimization
consists of optimizing the code of the website in order to maximize the
performance and remove the technical barriers related to SEO. With plutus mark seo let us
explore the options.

The technical optimizations are to realize:

Server side: the application that manages the website needs to be
optimized for maximum performance. Beyond the application, it is sometimes
necessary to optimize the server itself (optimization of Apache configuration,
server cache)

Client side: it is essential that the HTML code of the website is
“clean” and optimized. In addition, the “client-side”
language should not use technologies that are not made for SEO.

Typically, technologies such as
Flash or AJAX are not planned natively for SEO. It is therefore necessary to
take into account the natural referencing criteria before implementing these
technologies on your website. There are often “patches” or tips to
make the technology compatible with the “crawl” of search engines.

Technical optimization also
includes structuring the content of the pages of the site by, among other things,
the semantic markup of the content (the use of Hn). This markup allows Google
to understand the structuring of your pages. It is from this markup that the
engine determines its preponderant content.

  • Technical optimization is therefore the first
    brick of your SEO strategy. Indeed, if your site is impervious to search
    engines, it cannot be indexed and therefore it cannot be positioned in the
    search engines.
  • Once the site is technically optimized, it will
    be necessary to optimize its content. And the third step is creating popularity
    via link building strategies.
  • SEO is free and works on the long term. Unlike
    advertising tools that offer rapid growth, temporary but also pay, SEO is
    working continuously.

The sooner you start this
project, the more its effects will be significant and the longer they will fit
in.

Working on SEO means working on
the content of your site, its architecture, its design, its images and also its
visibility. The primary goal of Search Engine Optimization is to raise your
site in search engine visibility.

This is not an absolute visibility: You work on your SEO in
relation to certain keywords. As you know, people find your site by typing some
keywords on Google. It is therefore necessary to find the keywords most
relevant to your site.

Being aware of this, you must
understand that the traffic that SEO can bring you is targeted and qualified!

Indeed, when users type keywords
on Google that can bring them to your site (or that of your competitors) they
are applicants for your services: These are prospects just waiting to be
seduced by your offer.